According to a prominent executive, Instagram is considering monetizing Reels through advertising, e-commerce, and subscriptions.

There is no denying that Instagram Reels are popular in India, the country with the largest social media platform market (formerly Facebook). Instagram, which has 230 million users from India, is currently examining SFV monetisation models. According to the company's statement to Business Today, it will concentrate on creating Reels' monetisation capabilities.

According to Paras Sharma, Director & Head of Content & Community Partnerships - Entertainment, Sports, News, Music, Social, Facebook India, "Towards that, we are running several tests in various parts of the world, including advertising supported revenue opportunities, direct fan-based subscription or payments, commerce-based opportunities, and many more" (Meta).

"As we look at the monetisation models in the SFV area, let's first look at what are some of the reasons behind the rise of this category as they would help us unlock the prospects for constructing monetisation models," Sharma further explained. First of all, Reels has been the category's "rocketship of growth," contributing significantly to the SFV's spectacular climb in India over the past two years, he said.

Discoverability is the greatest benefit that Reels can provide for people. Users can find artists from all around the nation, cities, and villages who are producing in different regional languages, making them into social media influencers right away."This is how regional trends are frequently developing and how talent from throughout India is becoming exposed to audiences nationwide. The value creators can gain right away from being on Reels because of this visibility, according to Sharma.

"This is how regional trends are frequently developing and how talent from throughout India is becoming exposed to audiences nationwide. The value creators can gain right away from being on Reels because of this visibility, according to Sharma.

Instagram stated that they are watching for both "India" and "Bharat" to climb. Sharma notes that Instagram's plan is to capitalise on the SFV category's expanding regional language market while simultaneously keeping an eye on material written in English that is targeted at wealthier consumers.

"We have a number of programmes that guarantee fair support to various creator segments. We see tens of thousands of creators emerging from what we refer to as Bharat, tiny villages, and producing content and fan franchises," Sharma continued.

In addition to offering its services in five distinct Indian languages, Instagram is also utilising augmented reality (AR) to reach out to the creator community.Over 35% of the Reels in India created daily incorporate AR effects.

This means that from a creator's perspective, AR is a great way to create Reels and get trigger mimicry, and from a user's perspective, it's a totally new way to engage with content and become your own creator. By bringing developers and creators together, we will continue to interact with them in order to develop such opportunities for collaboration.