Tanishq unveiled a new acquisition strategy for the TN region

According to a company spokesman on Friday, Tanishq, a jewellery brand owned by the diverse conglomerate Tata Group, has revealed a new buying plan designed specifically for the Tamil Nadu market that will enable clients to buy gold in a "organised and methodical manner."

According to Divjyot Kaur, manager (retail operations), jewellery division at Titan Company Ltd., the Rivaah Aashirwaad Sovereign Saver programme enables clients to receive discounts on making charges. It was introduced ahead of the wedding season.

"Purchasing and wearing gold jewellery is highly valued in Indian culture, especially at weddings. Consumers can arrange their wedding jewellery using this strategy, which will also result in significant savings, she told local reporters.

"With this strategy, we want to give brides and their families the best chance to assemble their trousseau with the purest Tanishq designs at affordable pricing, she said.

Regarding plans for growth, Kaur stated that the business intended to introduce the programme in the neighbouring Kerala market.