Disney is thinking of a membership programme to use its empire to promote Disney+

As it attempts to keep its pledge to make Disney+ profitable by 2024, Disney has been exploring for ways to integrate its main streaming service more closely with other sections of its empire, such as theme parks, cruises, and retail outlets. The business said on Wednesday that one concept calls for a membership scheme that would provide discounts or exclusive benefits across the entire organisation.

In a statement, Kristina Schake, a Disney representative, said: "A membership programme is just one of the fascinating ideas that is being explored as we seek ways to combine the physical and digital worlds." Technology is enabling us to more fully modify and personalise the consumer experience so that we may provide each of our guests the entertainment, events, and goods that are most relevant to them.

In other words, Disney believes it can increase its already significant cross-selling efforts and that people will pay for a more connected experience. Imagine being able to access exclusive "Star Wars" experiences at Disney World and Disneyland, watch shows on Disney+ that are set in the "Star Wars" universe, receive offers for exclusive "Star Wars" merchandise based on your Disney+ viewing history, and perhaps even be the first to try new "Star Wars" rides.

The Wall Street Journal, which first broke the news, compared what Disney has been looking into to the crucial Prime memberships offered by Amazon. Free delivery and other benefits, including access to the Prime Video streaming service, are offered to Prime members for a price of $139 per year or $14.99 per month.

The parallel, according to a Disney executive participating in the membership discussions, is false. He highlighted that, if it were to be released at all, an offering was more than a year away and claimed that the conversations followed the same process that Disney used to come up with new theme park attractions: Some ideas are implemented, while most are not.

Disney already provides membership options, such as annual theme park passes with exclusive benefits. Its fan club offers discounted Disney+ subscriptions in 2019 ($100–$130 a year).