During the holiday season sale, Myntra hopes to attract 1 million new consumers

Myntra, an e-commerce platform, expects its festive season sale, which starts on September 23 and lasts through the busiest month for e-commerce enterprises, to bring in 1 million new consumers in addition to its 6 million current ones. This is true despite the pressure from inflation and the return of offline shopping.

Fashion e-tailer Myntra anticipates processing 13,000 orders every minute at the peak of the sale, and it plans to use the 21,000 kirana stores it has partnered with to fulfil 80% of the festive sales.

"People will be enjoying this festival in all its splendour after two years. Onam, Rakhi, and Ganesh Chaturthi have already brought forth an increase. Ethnic clothing increased by two times from typical days. We saw a 50% increase in footwear sales for us as well; the signals are already there, according to Myntra CEO Nandita Sinha.

Over 6,000 brands have partnered with Myntra. The fashion e-tailer also forecasts significant growth throughout the holiday season in a number of other categories, including kidswear, jewellery, footwear, and personal care and beauty products.

The market has created 16,000 direct and indirect seasonal employment possibilities through its partners throughout the holiday season. This includes more than 2,500 women and 300 employees with disabilities who do tasks like sorting, grading, and packing in important urban centres including Bengaluru, Mumbai, Delhi, and Kolkata.

RedSeer, a research company, predicted that the first week of the season would see a 24 percent spike in sales, or $5.9 billion. It's anticipated that home furnishings, cosmetics, and fashion will continue to expand. However, when COVID-19 regulations become less restrictive, the rise of online sales may be hampered by the return of offline purchasing.

The commencement of their annual holiday sales was already announced by both Amazon and Flipkart, which owns Myntra, from September 23 to September 30. Industry estimates suggest that the Indian holiday season, which lasts from before Dussehra to Christmas, contributes for close to 20% of the nation's annual revenues.

By permitting simple credit, enabling live commerce capabilities on the platforms, and extending order fulfilment infrastructure ahead of sales, both e-commerce marketplaces are concentrating on making purchases more inexpensive.

A rival to both Amazon and Flipkart, Meesho, a Softbank-backed e-commerce firm, has revealed a holiday sales programme that will start on September 23.