Google opens a business school with a goal of hiring 10,000 non-metro entrepreneurs
The program's main objective is to identify 10,000 start-ups outside of major metro areas in tier 2 and tier 3 cities, and it hopes to onboard them by the end of the year.
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In order to support and scale early- and mid-stage start-ups, Google unveiled the first iteration of its nine-week virtual start-up mentorship programme, Google Startup School India, on Wednesday.
The programme will concentrate on locating start-ups outside of metro areas, in tier 2 and tier 3 cities, and it aims to onboard 10,000 of them in its initial run by December. The program's primary training topics will encompass selecting the correct product, design, technology, marketing, and business strategy.
In order to create a network of collaborators from the fintech, D2C, B2B, and B2C e-commerce, language, social media & networking, and job search industries, Google has teamed with internal leaders, venture capitalists, and industry leaders. Sanjay Gupta, vice president of Google India, Rajan Anandan, managing director of Sequoia India & Southeast Asia, and Manjot Pahwa are a few among them.
Of the 70,000 active start-ups in India, Aditya Swamy, Director of Play Partnerships, noted that over 50% are from non-metros. However, around 90% of these active start-ups are unable to grow and collapse during the first five years of business.
"There are four categories in which to group the causes of their failures. Are they able to assemble core teams with the proper talent and scale the concept? Is there a true product-market fit? is the second question. I might have a fantastic idea, but will it scale if enough people use it? The third is the capacity to manage cash burn and raise money. The final question is: "Does the founding team receive enough consistent, actionable feedback to enable them to pivot or make the necessary modifications to the company model?" Speaking to the press, Swamy stated.
The main goal of this programme, he continued, is to consider how to help start-ups in these four areas by sharing Google's and the ecosystem's knowledge with them.
According to Developer Relations Program Manager Lead Karthik Padmanabhan, there is particular potential in the large-scale needs-solving industries like agritech, health tech, and finance. He stated, "These are really particular issues that are particular to India, but they can be repeated in markets like Africa and other comparable regions.
This is only one of the numerous programmes Google has run in India. It introduced a start-up accelerator programme for female founders in June.
