In India, Myntra has acquired master distribution rights for the American fashion label 'bebe'
Myntra will assist bebe with wholesale distribution through a network of independent third-party franchise partners and distributors as part of the licencing deal.
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According to a release, Myntra Jabong, a subsidiary of the Flipkart company, has been granted master distribution and management rights for the US-based women's fashion brand 'bebe.'
Myntra will assist bebe with wholesale distribution through a network of independent third-party franchise partners and distributors as part of the licencing deal.
The San Francisco-based fashion marquee brand will target the mass premium category and will offer a comprehensive selection of garments across categories for women in India, focusing on the country's metros and tier 1 cities, with a focus on the urban and fashion forward cohort.
"This partnership will eventually help bebe create a consumer base in India," said Manohar Kamath, Flipkart Group's CXO and Chief - House of Brands.
