Company of installation art Meta sues Facebook for misuse of its trademark

Mark Zuckerberg's name change, according to Meta, a small business that has been involved in the immersive and experiential technology sector since 2010, breached its established brand. Meta has launched a complaint against Facebook for trademark infringement.

According to the installation art company, it has been supplying the same creators and customers that Facebook is now aiming at for 12 years, powering the same experiences and products that Facebook is currently developing.

In its case, META claimed that Facebook had wrongfully appropriated its name and logo, wilfully infringing on its trademark rights, and engaging in flagrant unfair business practises.

Facebook took our META logo and name on October 28, 2021, which we spent more than twelve years creating, the firm wrote in a post late on Tuesday.

We were forced to initiate a lawsuit against Facebook today after eight months of trying to engage with them in good faith having failed.

As we advance toward a more fair digital and social future, "our lawsuit is about ensuring the collective protection of rights to our work, invention, and intellectual property, which we have committed our lives to establishing," said the original Meta.

The creator community, creators' rights, and strangely, creators' intellectual property have all been supported, developed, and protected for 12 years by META, according to its founder and CEO Justin Bolognino.

He claimed that Facebook's actions, including illegally appropriating our name and mark, have jeopardised not only our business but also the entire industry and the intellectual property rights of the pioneers who helped develop it.

Facebook's successor, Meta, has not yet responded to the case.

According to the complaint, Facebook is currently engaging in the exact same immersive experiences that Meta has been hosting for more than a decade, at the same gatherings and locations, and in collaboration with the same firms and creators.

"Customers may wrongly believe that Meta's goods and services come from Facebook as a result of Facebook's actions or that META is connected to Facebook. The toxicity that is inexorably linked to Facebook has now infiltrated the Meta mark "the company claimed.

Bolognino claimed that Facebook acts as though it has complete control over the communities that Meta has worked to build, the industry, and its business.

But he said, Today, Meta is standing up against Facebook's brazen and illegal behaviour.