Meesho sees an 80% increase in sales on day 1 of the holiday season sales, receiving 88 lakh orders

Meesho, an online retailer funded by Softbank, reported on Saturday that the first day of its five-day holiday sale saw close to 87.6 lakh orders, an increase in sales of about 80%. Around 85% of orders were placed in Tier 2, 3 and 4 cities on the first day, the business reported in a statement.

"On the first day of its signature holiday sale event, the Meesho Mega Blockbuster Sale, Meesho clocked a record-breaking 87.6 lakh orders. This is the most orders the company has ever received in a single day, an increase of nearly 80% from the first day of the previous year's sale "The declaration read. According to the business, it has got orders from remote regions of the nation including Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur, and Ambikapur.

The company said that the sale "exemplifies Meesho's commitment towards democratising e-commerce for everyone" with a large selection of about 6.5 crore active product listings at the lowest rates. Consumers purchased everything from sarees to analogue watches, jewellery sets, mobile cases and covers, bluetooth headphones, choppers and peelers in record volumes to satisfy their festive shopping aspirations, according to the company. Fashion, beauty & personal care, home & kitchen, and electronic accessories were the top-selling categories on day one.

"We are humbled to have had a significant influence in the remotest regions of the country, with over 85% of orders and roughly 75% of sellers coming from Tier 2 and beyond cities. Utkrishta Kumar, CXO for Business at Meesho, stated that the company would "continue to fuel the discoverability of hyperlocal companies and products, empower MSMEs and further increase accessibility and affordability for our heterogeneous base of consumers."